Which store is good to open in Chenghai: Analysis of popular industries and market trends in 2023
With the economic recovery and consumption upgrading, Chenghai, as an important urban area in Shantou City, has endless entrepreneurial opportunities. This article will combine the hot topics and business data of the entire Internet in the past 10 days to analyze the types of stores suitable for opening in Chenghai and provide structured data reference.
1. Analysis of consumption characteristics in Chenghai region
Chenghai is famous for its toy manufacturing industry and also has an active local consumer market and tourist flow. The following are portraits of key consumer groups:
| consumer group | Proportion | consumption preference |
|---|---|---|
| local residents | 65% | Life services, catering, education and training |
| industrial worker | 20% | FMCG, leisure and entertainment |
| business travelers | 10% | Mid- to high-end catering and specialty products |
| tourists | 5% | Cultural and creative products, local specialties |
2. Recommendations for popular store types in Chenghai in 2023
According to the latest market research, the following five types of stores have a higher probability of success in Chenghai:
| Store type | investment range | payback period | Popular reasons |
|---|---|---|---|
| Chaoshan specialty snack bar | 50,000-150,000 | 6-12 months | Regional cultural IP + Internet celebrity effect |
| Community fresh food supermarket | 100,000-300,000 | 12-18 months | Just need high frequency + community group buying |
| Children's educational experience center | 150,000-500,000 | 18-24 months | Education consumption upgrade |
| Tea + baking complex store | 80,000-250,000 | 8-15 months | Young consumption habits |
| Cultural and creative gift studio | 30,000-100,000 | 6-10 months | Toy industry chain advantages |
3. Analysis of key data for site selection
The types of stores suitable for different business districts vary significantly. Please refer to the following site selection suggestions:
| business district | average daily traffic | Rent level (yuan/㎡/month) | Recommended business formats |
|---|---|---|---|
| Wenguan Road Business District | 25,000 people | 80-150 | Brand catering, clothing |
| Chenghua Road Business District | 18,000 visitors | 60-120 | Life services, education and training |
| Guangyi Road Business District | 12,000 people | 40-80 | Community supermarkets and clinics |
| Around the toy wholesale market | 08,000 people | 30-60 | Logistics sites, fast food |
4. Risk warnings and success factors
1.Avoid homogeneous competition: The density of existing milk tea shops in Chenghai has reached 28/km², and it is necessary to pay attention to differentiation.
2.Control initial investment: It is recommended that the initial investment should not exceed 50% of the working capital.
3.Focus on online traffic: The new store Douyin/Meituan occupancy rate has reached 92%
4.supply chain management: The loss rate of fresh food must be controlled within 8% to be profitable.
5. Policy dividends and subsidy information
In 2023, Chenghai District will launch the following entrepreneurial support policies:
- Entrepreneurship subsidy for college students: up to 30,000 yuan
- Special catering brand rewards: 50,000 yuan for passing intangible cultural heritage certification
- Community convenience service points: 30% reduction in rent for the first year
To sum up, entrepreneurship in Chenghai should be based on local industrial characteristics and consumption upgrading trends.Specialty catering, community services, children’s educationThere are great opportunities in other fields. It is recommended that entrepreneurs combine their own resource advantages and conduct market research for 3-6 months before launching the project.
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