What toys come one by one?

Top 10 popular toys recently: one by one, we will reveal to you the most popular toys on the Internet

In the past 10 days, discussions about toys have continued to rise across the Internet. From classic nostalgia to new technological favorites, various toys have become the focus of social platforms. The following is a recent list of popular toys and related data analysis:

Article 1: Why did the carrot knife suddenly become popular?

This plastic folding toy has been played more than 500 million times on Douyin in the past seven days. Its success factors include: 1) Magical decompression gameplay 2) Short video virality 3) Low-price strategy (70% of sales come from the 9.9 yuan basic model). However, experts warn that children should pay attention to safety when using it.

Article 2: Analysis of the phenomenon of Kuka culture

Data shows that there are 230,000 Guka-related notes in Xiaohongshu every month, and the core user profile is: girls aged 8-15 account for 82%. Popular combinations include: idol photo cards (accounting for 45%), laser stickers (accounting for 33%), and acrylic chains (accounting for 22%).

Article 3: Educational toys are growing rapidly

Article 4: Economic data of nostalgic toys

The sales of electronic pet egg replicas exceeded 500,000 pieces, and among the buyers, 68% were born in the 1990s and 29% were born in Generation Z. It is worth noting that 43% of consumers stated that the purpose of purchasing is to "make up for childhood regrets."

Article 5: New trends in the blind box market

The latest trendy blind box drawing machine data shows that the ranking of popular IPs is: 1) Disney (accounting for 37%) 2) Bubble Mart (accounting for 29%) 3) Sanrio (accounting for 18%). The average extraction probability of hidden items is 1:144, and the premium in the second-hand market is up to 20 times.

Article 6: Safe Consumption Reminder

A recent random inspection by the General Administration of Quality Supervision, Inspection and Quarantine found that: 1) 23% of the crystal mud’s boron content exceeded the standard, 2) 15% of the magnetic toys failed to meet the standard, and 3) 9% of the plastic toys had phthalates that exceeded the standard. It is recommended to look for the 3C certification mark when purchasing.

Article 7: Toy Dark Horse Prediction

Industry analysts pointed out the following potential categories: 1) AR interactive toys (expected annual growth of 300%) 2) Plantable toys (environmental protection concept) 3) Intangible cultural heritage handicraft sets (cultural inheritance). Among them, the search volume of plant growth observation box has increased by 890% in the past 30 days.

Article 8: Social media communication rules

Article 9: Regional characteristics of consumption

Big data shows: 1) First-tier cities prefer high-priced educational toys (the unit price exceeds 300 yuan) 2) The penetration rate of Internet celebrity toys in the sinking market increases by 15% monthly 3) The sales volume of archaeological toys in Southwest China ranks first in the country.

Article 10: Outlook on future trends

The toy industry will present three major trends: 1) In-depth integration of toys + education 2) Upgrading of interaction between virtual and reality 3) The adult collection market continues to expand. The global toy market is expected to exceed US$150 billion in 2024.

The statistical period of the above data is from November 1 to November 10, 2023. The data sources include e-commerce platforms, social media and third-party monitoring agencies. Toy selection should be based on age characteristics and safety standards, and consumption should be rational to avoid blindly following trends.