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What brand is hm?

2025-12-12 22:02:27 Fashion

What brand is HM?

HM (Hennes & Mauritz) is a world-renowned fast fashion brand originating from Sweden, founded in 1947. With affordability, fashion and sustainability as its core, its products cover clothing, accessories, beauty and home furnishings, and are deeply loved by young consumers. In recent years, HM has frequently become a hot topic due to its environmental initiatives and controversial advertisements. The following is a compilation of popular content related to HM across the Internet in the past 10 days:

1. HM’s popular events in the past 10 days

What brand is hm?

Dateeventheat index
2023-10-25The release of a joint series between HM and a certain celebrity triggered a rush of purchases85,000
2023-10-22H&M is boycotted by netizens again due to Xinjiang cotton incident120,000
2023-10-20HM announces full use of recycled materials by 202578,500

2. HM brand core information

HM has more than 4,000 stores in 74 countries around the world, with China being its third largest market. The brand is positioned as "democratic fashion" and advocates allowing everyone to enjoy trendy designs at reasonable prices. The following are HM’s three core strategies:

strategic directionSpecific measuresprogress
sustainable developmentThe usage rate of environmentally friendly materials increased to 65%Meet the standard in 2023
digital transformationOnline sales accounted for 35%A year-on-year increase of 12%
Designer collaboration6 joint series every year4 have been released in 2023

3. Review of HM controversial events

After the Xinjiang cotton incident in 2021, H&M suffered a severe decline in the Chinese market. In the past two years, the brand has gradually recovered through price reduction strategies and localized designs, but recently it has fallen into a whirlpool of public opinion again due to supply chain issues:

dispute timeEvent contentScope of influence
March 2021Boycott Xinjiang Cotton Statement20% of stores in China closed
August 2023Children's clothing quality inspection failedNotified by the State Administration for Market Regulation
October 2023Suspected of false environmental propagandaInvestigated by European Consumer Organization

4. Consumer evaluation analysis

By capturing social platform data in the past 10 days, H&M’s consumer evaluations are polarized:

Evaluation dimensionProportion of positive reviewsProportion of negative reviews
Price Reasonability72%28%
Fashionable design65%35%
product quality41%59%

5. Future development trends of HM

According to industry analyst predictions, HM will face three major transformation challenges:

1.Supply chain reinvention: A more transparent traceability system needs to be established to deal with environmental concerns

2.China market recovery: It is necessary to regain consumer trust through localized design

3.Fast fashion transformation: The pressure on the industry as a whole to transition to slow fashion is increasing.

At present, HM has launched the "Climate Positive Benefit" plan and promises to achieve carbon neutrality in the entire industry chain by 2040. Whether this move can help the brand reverse its image remains to be seen.

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