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What brand of men’s jackets are good-looking?

2026-01-09 08:54:30 Fashion

What brand of men’s jackets are good-looking? Popular Brands and Buying Guide in 2024

With the arrival of autumn and winter, men's jackets have become a popular item for fashionable wear. This article will combine hot topics and consumer feedback from the entire Internet in the past 10 days to take stock of the most popular men's jacket brands, and provide structured data comparison to help you easily choose.

1. Top 5 popular brands of men’s jackets in 2024

What brand of men’s jackets are good-looking?

RankingBrandPopular stylesprice rangeCore advantages
1The North Facewindproof jacket800-2500 yuanProfessional outdoor performance, the same style as stars
2UniqloLightweight carry jacket199-599 yuanHigh cost performance, versatile basics
3Jack Jonesmotorcycle leather jacket1200-3000 yuanTrendy design, youthful positioning
4Armani Exchangebusiness casual jacket2000-5000 yuanLight luxury texture, elegant tailoring
5Li NingChinese style sports jacket400-1200 yuanNational trend elements, strong functionality

2. The five purchasing dimensions that consumers are most concerned about

DimensionsAttentionRepresent the brand
Warmth35%Canada Goose, Bosideng
Fashion28%ZARA, Balenciaga
Cost-effectiveness20%Semir, Metersbonwe
Functional12%Columbia, Patagonia
brand premium5%Moncler, Burberry

3. Analysis of hotly discussed styles on social media

According to data monitoring on Douyin and Xiaohongshu platforms, the discussion volume of the following three jackets has increased significantly in the past 10 days:

platformHot itemamount of discussionPopular keywords
DouyinANTA Star Wars co-branded jacket187,000IP co-branding, science fiction feel
little red bookPeacebird digital print jacket123,000Street style, luminous design
WeiboHeilan House minimalist jacket98,000Business casual, multi-wear

4. Purchasing suggestions and matching skills

1.working professionalsSlim-fitting jackets from brands such as Armani Exchange are preferred. It is recommended to choose stable colors such as navy blue and dark gray, which can be paired with shirts and trousers.

2.student groupWe recommend trendy styles from Jack Jones or Li Ning, and try oversize styles with sweatshirts and sneakers.

3.outdoor enthusiastYou should focus on The North Face's three-in-one system. GORE-TEX fabric can cope with changing weather.

4.Limited budgetof consumers can choose Uniqlo's U series, whose basic jackets are durable and have monthly sales of more than 100,000 pieces.

5. Observation of Industry Trends

According to e-commerce platform data, men’s jackets will present three major trends in 2024:

TrendRepresent technologyGrowth rate
sustainable materialsRecycled polyester fiber+45% year-on-year
Intelligent temperature controlGraphene heating+210% year-on-year
Modular designRemovable liner+32% year-on-year

It is recommended that consumers choose based on actual needs and pay attention to the Double 11 pre-sale activities of the brand's official flagship store. Most brands have begun to launch full discounts. Before purchasing, you can refer to the real buyer's show on the e-commerce platform, and pay special attention to whether the size is too large or too small.

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