What brand of men’s jackets are good-looking? Popular Brands and Buying Guide in 2024
With the arrival of autumn and winter, men's jackets have become a popular item for fashionable wear. This article will combine hot topics and consumer feedback from the entire Internet in the past 10 days to take stock of the most popular men's jacket brands, and provide structured data comparison to help you easily choose.
1. Top 5 popular brands of men’s jackets in 2024
| Ranking | Brand | Popular styles | price range | Core advantages |
|---|---|---|---|---|
| 1 | The North Face | windproof jacket | 800-2500 yuan | Professional outdoor performance, the same style as stars |
| 2 | Uniqlo | Lightweight carry jacket | 199-599 yuan | High cost performance, versatile basics |
| 3 | Jack Jones | motorcycle leather jacket | 1200-3000 yuan | Trendy design, youthful positioning |
| 4 | Armani Exchange | business casual jacket | 2000-5000 yuan | Light luxury texture, elegant tailoring |
| 5 | Li Ning | Chinese style sports jacket | 400-1200 yuan | National trend elements, strong functionality |
2. The five purchasing dimensions that consumers are most concerned about
| Dimensions | Attention | Represent the brand |
|---|---|---|
| Warmth | 35% | Canada Goose, Bosideng |
| Fashion | 28% | ZARA, Balenciaga |
| Cost-effectiveness | 20% | Semir, Metersbonwe |
| Functional | 12% | Columbia, Patagonia |
| brand premium | 5% | Moncler, Burberry |
3. Analysis of hotly discussed styles on social media
According to data monitoring on Douyin and Xiaohongshu platforms, the discussion volume of the following three jackets has increased significantly in the past 10 days:
| platform | Hot item | amount of discussion | Popular keywords |
|---|---|---|---|
| Douyin | ANTA Star Wars co-branded jacket | 187,000 | IP co-branding, science fiction feel |
| little red book | Peacebird digital print jacket | 123,000 | Street style, luminous design |
| Heilan House minimalist jacket | 98,000 | Business casual, multi-wear |
4. Purchasing suggestions and matching skills
1.working professionalsSlim-fitting jackets from brands such as Armani Exchange are preferred. It is recommended to choose stable colors such as navy blue and dark gray, which can be paired with shirts and trousers.
2.student groupWe recommend trendy styles from Jack Jones or Li Ning, and try oversize styles with sweatshirts and sneakers.
3.outdoor enthusiastYou should focus on The North Face's three-in-one system. GORE-TEX fabric can cope with changing weather.
4.Limited budgetof consumers can choose Uniqlo's U series, whose basic jackets are durable and have monthly sales of more than 100,000 pieces.
5. Observation of Industry Trends
According to e-commerce platform data, men’s jackets will present three major trends in 2024:
| Trend | Represent technology | Growth rate |
|---|---|---|
| sustainable materials | Recycled polyester fiber | +45% year-on-year |
| Intelligent temperature control | Graphene heating | +210% year-on-year |
| Modular design | Removable liner | +32% year-on-year |
It is recommended that consumers choose based on actual needs and pay attention to the Double 11 pre-sale activities of the brand's official flagship store. Most brands have begun to launch full discounts. Before purchasing, you can refer to the real buyer's show on the e-commerce platform, and pay special attention to whether the size is too large or too small.
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