How much does a pound of plain-cut chicken cost? Analysis of recent hot topics and price trends
Recently, boiled chicken, as a representative of traditional Cantonese cuisine, has once again become a hot topic due to fluctuations in ingredient prices and changes in consumer trends. This article will combine the hot data of the entire network in the past 10 days to present you with a structured analysis from the dimensions of price, regional differences, hot topics, etc.
1. Price comparison of plain-cut chicken in major cities across the country (fresh chicken raw materials)
| city | Price (yuan/jin) | Year-on-year change |
|---|---|---|
| Guangzhou | 18-22 | +5% |
| Shanghai | 20-25 | +8% |
| Beijing | 22-28 | +12% |
| Chengdu | 16-20 | +3% |
| Wuhan | 15-19 | flat |
2. Recent hot topics
| topic | Hot search index | focus of discussion |
|---|---|---|
| Avian Flu Impact | ★★★☆☆ | Supply reduced in some producing areas |
| Precooked Dishes Controversy | ★★★★☆ | Traditional white-cut chicken vs ready-made packaged chicken |
| Catering consumption downgrade | ★★☆☆☆ | Affordable white-cut chicken shop becomes popular |
| Breeding costs rise | ★★★☆☆ | Feed prices rose 15% year-on-year |
3. Analysis of core factors of price fluctuations
1.Raw material cost: The prices of feeds such as corn and soybean meal have increased significantly recently. Data show that the cost of breeding has increased by 1.2 yuan/jin year-on-year, which directly affects the terminal selling price.
2.Shipping restrictions: Continuing heavy rains in the south have led to a decrease in the efficiency of live poultry transportation, and freight rates on routes such as Guangzhou to Changsha have increased by 30%.
3.Changes in consumption scenarios: The proportion of home-made chickens has increased. The sales of three-yellow chicken in supermarket channels increased by 22% year-on-year, while the purchase volume in catering channels fell by 8%.
4. Excerpts of hotly discussed opinions among netizens
| opinion type | Proportion | Typical comments |
|---|---|---|
| price sensitive | 42% | "If the price exceeds 20 yuan/jin at the vegetable market, eat pork instead." |
| Quality first | 35% | "Authentic Qingyuan Chicken is worth it no matter how expensive it is" |
| alternative | 23% | "It's more cost-effective to use frozen chicken thighs to make plain-cut chicken" |
5. Forecast of future price trends
According to the latest monitoring data from the Ministry of Agriculture and Rural Affairs, the raw material price of raw chicken will show the following characteristics in the short term:
1.regional differentiation: Prices in southern production areas are expected to drop by 2-3 yuan/jin in mid-July, while the northern market will remain high.
2.Quality price gap widens: The price difference between free-range chickens and cage-raised chickens may widen from the current 8 yuan/jin to 10 yuan/jin.
3.holiday effect: Prices may rise by 5%-8% before the Mid-Autumn Festival and National Day. Consumers are advised to stock up in advance.
6. Purchase suggestions
1.Look for the origin label: Qingyuan chicken, Zhanjiang chicken and other geographical indication products require inspection of anti-counterfeiting labels.
2.Observe freshness: The raw materials of high-quality plain-cut chicken should have: the chicken skin is light yellow, the fat is evenly distributed, and it rebounds quickly after being pressed.
3.Comparable price among three companies: There has been a special offer of 9.9 yuan/jin in the community group buying channel recently, but you need to pay attention to whether it is for culled laying hens.
The current discussion on the price of plain-cut chicken essentially reflects consumers' thinking on the balance between the inheritance of traditional food culture and the pressure of living costs. It is recommended to continue to pay attention to the dynamics of the poultry breeding industry and reasonably arrange the dietary consumption structure.
check the details
check the details
en
